The Experiential Technology Toolkit

Episode Summary

Ryan Chang, CTO of experiential agency Wonderland, provides a comprehensive overview of the technology stack that powers modern experiential marketing. From augmented reality and artificial intelligence to IoT sensors and interactive displays, Ryan breaks down each technology, its practical applications, costs, and implementation considerations. He shares a maturity model that helps brands determine which technologies are ready for deployment and which are still experimental. The episode includes demos of cutting-edge tech and honest assessments of what works, what's overhyped, and what's coming next.

Key Takeaways

• AR experiences using WebAR (no app required) have 10x higher participation than app-based AR
• IoT sensors can track attendee flow and engagement patterns without requiring opt-in
• The technology maturity model helps brands avoid investing in overhyped, unproven tech
• LED and projection mapping remain the highest-impact, most reliable immersive technologies

Timestamps