The Story Behind the Mic
How a kid who loved marketing ended up hosting the experiential industry's favorite podcast.
Hey, I'm Joey Kercher
I've been in experiential marketing for over 15 years, and honestly? I still get fired up about it every single day. I run Air Fresh Marketing, where my team and I have produced more than 200 brand activations for everyone from Fortune 500 companies to scrappy startups with big dreams.
I started Talk Experiential because I kept having these incredible conversations with people in our industry — strategists, creatives, brand leaders — and I thought, “Why am I keeping all of this to myself?” So I hit record. And what started as a side project has turned into a community of over 10,000 marketers who are as obsessed with this industry as I am.
Here's what I believe: experiences are the most powerful form of marketing. When someone walks away from your activation feeling something — really feeling it — that's when the magic happens. That's when brands go from being a logo to being part of someone's story. And that's what I want to help you create.
Air Fresh Marketing
When I'm not behind the mic, I'm running Air Fresh Marketing — a full-service experiential marketing agency I built from the ground up. We've done everything from Formula 1 race day activations and NFL game-day experiences to craft beer sampling campaigns and retail pop-ups at Meijer.
The podcast is an extension of that work. Everything I learn from my guests, I bring back to my team. And everything we discover in the field, I share on the show. It's a feedback loop that makes both the agency and the podcast better.
Visit Air Fresh MarketingWhy I Do This
When I got into this industry, there wasn't a single resource that told you how the best experiential campaigns actually came together. I had to figure it all out the hard way. Talk Experiential is the show I wish existed when I was starting out — and it's the resource I want to keep building for everyone in this space.
Educate
I want every listener to walk away with at least one thing they can use. Real strategies, real frameworks, real results.
Inspire
Some of the campaigns my guests have pulled off are absolutely wild. I want their stories to spark your next big idea.
Connect
This industry thrives on relationships. I want Talk Experiential to be the place where our community comes together.
Want to Work Together?
Whether you need consulting on your next activation, want to be a guest on the show, or just want to connect — I'm all ears.