Where Brands
Come Alive
The #1 podcast for experiential marketing professionals. Host Joey Kercher sits down with industry leaders to unpack the strategies behind the world's most memorable brand activations.
Deep Dives Into Experiential Marketing
Talk Experiential brings together the brightest minds in brand activation, event production, and experiential marketing. Hosted by Joey Kercher, each episode delivers actionable insights from industry pioneers who are creating the world's most impactful brand experiences.
From Formula 1 race day activations to grassroots sampling campaigns, we cover the full spectrum of experiential marketing -- strategy, execution, measurement, and everything in between.
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Real-World Brand Activations
From Fortune 500 brands to emerging startups, we've partnered with companies to create unforgettable experiential marketing campaigns.
Formula 1 Grand Prix Activation
High-energy brand activation and fan experience zones at Formula 1 Grand Prix events, creating unforgettable moments for racing enthusiasts and casual fans alike through immersive experiential marketing.
Williams Racing Fan Experience
Comprehensive fan engagement program for Williams Racing, featuring interactive displays, driver meet-and-greets, and immersive racing simulators at events worldwide.
Craft Beer Sampling Campaign
Multi-market beer sampling campaigns connecting craft breweries with consumers through engaging tastings, brand education, and experiential activations across retail and event venues.
Fresh Conversations
Tune in to conversations with the brightest minds in experiential marketing, event production, and brand activation.
The Future of Brand Activations in 2026
We explore how brands are leveraging AI and immersive technology to create next-level experiential campaigns that drive real engagement.
Sarah Mitchell, Momentum Worldwide
Building Community Through Live Events
How to create lasting communities around your brand through strategic event programming and authentic audience engagement.
Marcus Chen, EventLab
Measuring ROI in Experiential Marketing
A deep dive into the metrics, tools, and frameworks that help marketers prove the value of experiential campaigns.
Dr. Amanda Foster, Google
Listen Now
Stream directly on Spotify or browse our full episode library.
Level Up Your Marketing Game
Each episode dives deep into the strategies, trends, and creative processes behind unforgettable brand experiences.
Brand Activations
Learn how top brands create immersive experiences that drive engagement, loyalty, and measurable ROI.
Event Strategy
Discover the planning, logistics, and creative thinking behind producing world-class experiential events.
Industry Trends
Stay ahead of the curve with insights on emerging technologies, consumer behavior, and marketing innovation.
Industry Leaders. Real Insights.
We've hosted leaders from the world's most innovative brands and agencies.
Never Miss an Episode
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Tools for Experiential Marketers
Download our curated collection of guides, templates, and frameworks to level up your experiential marketing game.
- Brand Activation Frameworks Guide
- Experiential ROI Calculator
- Event Production Checklist
- 2026 Trends Report
Work With Us
Whether you're looking to sponsor, be a guest, or get expert consulting, we'd love to connect.
Sponsor the Podcast
Reach 10,000+ experiential marketing professionals with targeted sponsorship packages.
View PackagesBe a Guest
Share your expertise and story with our engaged audience of marketing professionals.
Apply NowConsulting Services
Work directly with Joey Kercher on your experiential marketing strategy.
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