Where Brands
Come Alive
I'm Joey Kercher, and every week I sit down with the people actually doing the work — the strategists, creatives, and brand builders behind the world's most unforgettable activations. If you're in experiential marketing, this is your show.
Real Talk About Experiential Marketing
I've spent over 15 years in this industry — running Air Fresh Marketing, producing hundreds of brand activations, and learning something new every single day. Talk Experiential is where I bring those conversations to you — unfiltered insights from the people actually moving this industry forward.
Whether it's a Formula 1 race day activation or a grassroots sampling campaign at your local grocery store, we cover all of it. Strategy, execution, the stuff that went wrong — the real stories behind experiential marketing.
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Work We're Proud Of
These are real campaigns my team at Air Fresh Marketing has brought to life — from Fortune 500 activations to scrappy startup launches. Every one taught us something new.
Formula 1 Grand Prix Activation
High-energy brand activation and fan experience zones at Formula 1 Grand Prix events, creating unforgettable moments for racing enthusiasts and casual fans alike through immersive experiential marketing.
Williams Racing Fan Experience
Comprehensive fan engagement program for Williams Racing, featuring interactive displays, driver meet-and-greets, and immersive racing simulators at events worldwide.
Craft Beer Sampling Campaign
Multi-market beer sampling campaigns connecting craft breweries with consumers through engaging tastings, brand education, and experiential activations across retail and event venues.
Fresh Off the Mic
These are the conversations I'm most fired up about right now. Real talk with people doing incredible work in our space.
The Future of Brand Activations in 2026
We explore how brands are leveraging AI and immersive technology to create next-level experiential campaigns that drive real engagement.
Sarah Mitchell, Momentum Worldwide
Building Community Through Live Events
How to create lasting communities around your brand through strategic event programming and authentic audience engagement.
Marcus Chen, EventLab
Measuring ROI in Experiential Marketing
A deep dive into the metrics, tools, and frameworks that help marketers prove the value of experiential campaigns.
Dr. Amanda Foster, Google
Hit Play — I'll Do the Rest
Stream right here on Spotify or check out our full episode library. New episodes drop every week.
What You'll Actually Learn
No fluff, no theory for theory's sake. Every episode gives you something you can take back to your team and use right away.
Brand Activations
How do you make someone feel something about your brand in 30 seconds? My guests break down the exact playbooks they use to create immersive experiences that actually drive results.
Event Strategy
From venue selection to day-of execution, we get into the details most people skip over. The logistics, the creative risks, the things that almost went sideways.
Industry Trends
AI, spatial computing, sustainability — the industry is changing fast. We talk to the people on the bleeding edge so you can stay ahead of the curve.
I've Talked to Some Incredible People
From VPs at Google to creative directors at the hottest agencies — these conversations have been the highlight of my career. Here are some of the companies represented on the show.
Don't Miss a Single Episode
Every week I bring you a new conversation with someone doing amazing work in experiential. Hit follow and you'll never be out of the loop.
Stuff I Wish I Had When I Started
I've put together the guides, templates, and frameworks I've actually used running Air Fresh Marketing. All free. No catch.
- Brand Activation Frameworks Guide
- Experiential ROI Calculator
- Event Production Checklist
- 2026 Trends Report
Let's Work Together
Whether you want to get your brand in front of our audience, share your story on the show, or need hands-on help with your next activation — I'd love to chat.
Sponsor the Podcast
Get your brand in front of 10,000+ experiential marketing decision-makers. I personally vouch for every sponsor.
View PackagesBe a Guest
Got a story to tell? I'm always looking for passionate people with real experience to share on the show.
Apply NowConsulting & Strategy
Need help with your next activation? I bring 15+ years and 200+ campaigns worth of experience directly to your team.
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