Every Talk Experiential Podcast features an in-depth interview and conversation with a key player in the world of experiential marketing.

#4 Hit Your Brand’s Target Market through Experiential Marketing Campaign Strategy (Show Notes)
Finished listening to our podcast, “Hit Your Brand’s Target Market through Experiential Marketing Campaign Strategy?” We have the full transcript ready for your review. Take notes and review the episode with our full text transcript.
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Fritz Heffinger on Talk Experiential
#12 The Conversation That Can’t Be Had Anywhere Else with Fritz Heffinger
Fritz Heffinger is our guest on our twelfth episode of Talk Experiential! He is the CEO and Co-Founder at OutCold, a full-service experiential agency that tells brand stories such as building pop-up shops in Airstreams. The goal is to give fun and energizing experiences that have an effect on people
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Christian Jurinka on Talk Experiential Podcast
#11 Experiences & The “People Aspect” in Marketing with Christian Jurinka
Christian Jurinka is our guest on our eleventh episode of Talk Experiential! Christian is the CEO at Attack Marketing, a national & field marketing agency that helps brands connect with their core customers through retail events, experiential events, and both non-traditional and traditional marketing. We talked about the importance of
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#3 – Bringing Creativity to Your Brand Activations (Show Notes)
After listening to all of that great information on building creative brand activations that excite, it’s time to review in transcript form. Feel free to take notes from our overview below. This full transcript of “Bringing Creativity into Your Brand Activations” is a great way to review the episode. We
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Simon Fung on Talk Experiential
#10 Brand Manager Perspective with Simon Fung
Simon Fung is our guest on our tenth episode of Talk Experiential! He is one of Air Fresh Marketing’s brand managers and has become a favorite due to his hard work ethic and ability to see problems before they arise. We chatted about what makes a successful brand event and
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Mickey Katz on Talk Experiential
#9 College Campus Marketing 101
Mickey Katz is our guest on our ninth episode! His background is in the mobile consumer space, specifically in the industry of college marketing. He has worked on a variety of college campuses over the years and understands what it takes to make a genuine brand connection with students. Mickey
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#8 Lead Generation and Engagement
Zachary Rozga is our guest on our eighth episode! He is the founder, creator, and owner of Swurveys. Swurveys brings interactive swipe surveys to events where brand ambassadors and talent can connect with customers to gather important data. Swurveys makes it possible for brands to collect real-time insights and feedback,
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Brock Marlborough on Talk Experiential
#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?
Brock Marlborough is our seventh guest on the Talk Experiential podcast! Brock is the Director of Production at Pen & Public and was previously the Head of Experiential at The Uprising Creative. Topics on Today’s Episode: – What is the meaning of “experiential?” Why would anyone develop a marketing strategy
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Jian Shokouhi on Talk Experiential
#6 Craft Winning Experiences for Sports Brands with Jian Shokouhi
Jian Shokouhi is our sixth guest on the Talk Experiential podcast! Jian talks about how he got his start in experiential marketing and how to work with sports brands in the experiential and event marketing world. Jian is an Experiential Account Director at Motive: A Project Agency based in the
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Jeff Boodie on Talk Experiential
#5 Generation Z & The Future of Marketing with Jeff Boodie
Jeff Boodie is our guest on our fifth episode! He got his start as a Business Coordinator with the Oprah Magazine before becoming the Head of Company Engagement at Intern Sushi. Now, he is the co-founder and president of JobSnap (a new inventive app for connecting Generation Z with cool
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I’m Joey Kercher. Host of Talk Experiential and President & CEO of Air Fresh Marketing, an experiential marketing agency. I founded Air Fresh Marketing in 2011, an experiential marketing agency dedicated to assisting brands and leading them through live experiences designed to raise awareness, drive sales, and build brand loyalty. Our passion and creativity for our work make it possible to create strong calls to action to connect brands with consumers. When I’m not working, I can be found on the slopes skiing, reading and listening to the latest industry and tech news, and raising two amazing redheaded daughter’s out in Denver, CO.

"Engaging with shoppers is essential, but brands must get creative to reach consumers where they are as they spend less time shopping in brick-and-mortar retail locations."


"The new-age customers, crave personalised experiences and desire meaningful interactions with the brand, making experiential marketing, with its ‘Power of Experience’, a necessity." @Entrepreneur


"Real experiences have much more significant impacts on our senses than abstract ideas and, therefore, stay in our memory for longer."


"As our lives—and most of marketing—become more and more digitally based, the role of the physical experience is elevated as a vital way to connect in an emotionally authentic manner."


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