#11 Experiences & The “People Aspect” in Marketing with Christian Jurinka

Christian Jurinka on Talk Experiential Podcast

Christian Jurinka is our guest on our eleventh episode of Talk Experiential!

Christian is the CEO at Attack Marketing, a national & field marketing agency that helps brands connect with their core customers through retail events, experiential events, and both non-traditional and traditional marketing. We talked about the importance of having qualified and particular people working these events and representing brands.

Topics on Today’s Episode:
How important is the “people aspect” in marketing?
What does great interactions between brand reps and the public create? How does it generate brand loyalty and brand awareness?
How does the minimalism trend impact brands?

For more information on Christian, you can follow him on Twitter @cjurinka or connect with his company, Attack Marketing, at www.attackmarketing.com/.

#10 Brand Manager Perspective with Simon Fung

Simon Fung on Talk Experiential

Simon Fung is our guest on our tenth episode of Talk Experiential!

He is one of Air Fresh Marketing’s brand managers and has become a favorite due to his hard work ethic and ability to see problems before they arise. We chatted about what makes a successful brand event and how to be a strategic brand manager.

Note: Air Fresh Marketing is the experiential marketing agency owned by podcast host, Joey Kercher.

Topics on Today’s Episode:
– How do you handle situations that arise on-site to make the activation successful?
– What are the expectations on-site for brand managers and brand ambassadors?
– What do you do when a client is on-site with you? How do you interact with them?

For more information on Simon, you can follow him on Twitter @simonkfung.


#9 College Campus Marketing 101

Mickey Katz on Talk Experiential

Mickey Katz is our guest on our ninth episode!

His background is in the mobile consumer space, specifically in the industry of college marketing. He has worked on a variety of college campuses over the years and understands what it takes to make a genuine brand connection with students. Mickey is the co-founder of Campus Commando, a new technology that helps brands reach college students by connecting brands directly with on-campus brand ambassadors. Previously, Mickey worked as the Director of Campus Marketing for Tapingo and the National Events Manager and Market Development for GroundLink.

Topics on Today’s Episode: 
How can brands reach students on college campuses?
What are the differences in strategy when marketing to students on college campuses?
How can you engage college students and get them excited about your brand?

For more information on Mickey, check out his Go Commando App site gocommandoapp.com/.

#8 Lead Generation and Engagement

Zachary Rozga on Talk Experiential

Zachary Rozga is our guest on our eighth episode!

He is the founder, creator, and owner of Swurveys. Swurveys brings interactive swipe surveys to events where brand ambassadors and talent can connect with customers to gather important data. Swurveys makes it possible for brands to collect real-time insights and feedback, convert respondents into customers, and qualify leads all while entertaining event attendees.

Topics on Today’s Episode:
What do companies need to change about the way they pursue lead generation?
How does data collection play a role in ROI in the event marketing and experiential marketing space?

For more information on Zach, head over to his corporate website: www.swurveys.com/

#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

Brock Marlborough on Talk Experiential

Brock Marlborough is our seventh guest on the Talk Experiential podcast!

Brock is the Director of Production at Pen & Public and was previously the Head of Experiential at The Uprising Creative.

Topics on Today’s Episode:
– What is the meaning of “experiential?” Why would anyone develop a marketing strategy without including experiential marketing? (Hint: They wouldn’t)
– Where do you see brands going with the live event side and interacting with consumers?
– How can a brand position themselves to support their position politically and where should they draw the line?
– What are some of the best experiential marketing programs that you have seen and why were they successful?

For more information on Brock, you can visit his website www.brockmarlborough.com.

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