#16 How Storytelling Impacts Business

Corey Blake is our guest on our 16th episode of Talk Experiential.

He started as a musical theater major, but when he went out to LA he realized that he was “crayon in someone else’s crayon box.” Looking for a way to bring his own voice and expand his purpose creatively, Corey started Round Table Companies in 2005. Corey’s goal, and the goal of Round Table Companies, is to focus on creating experiences that change and transform people through storytelling.

Topics on Today’s Episode:
How can storytelling impact business?
How can vulnerability play a role in business?
How can brands and businesses stand out with their storytelling at events?

For more information on Round Table Companies visit their website. For more information on Corey Blake, connect with him on LinkedIN or view his TedX talk “Vulnerability is Sexy” on YouTube.

#15 Why the Guest Experience Matters: Marketing Lessons Gleaned from the Hospitality Industry

Chris Kielb on Talk ExperientialChris Kielb is our 15th guest on the Talk Experiential podcast.

He brings insight from the hospitality industry on how to manufacture exciting and exceptional guest experiences for customers. We invited Chris on Talk Experiential because we believe many of these hospitality lessons are directly and indirectly applicable to the experiential marketing industry. We talk to Chris about his extensive experience in the industry as well as his current role as the Director of Guest Experience at Paséa Hotel & Spa.

Topics on Today’s Episode: 
Why is the guest experience essential?
How do you handle different types of people and develop an exceptional guest experience?
Why is listening to your customers and clients vital to creating a positive experience?

For more information on Chris Kielb, connect with Chris on LinkedIN.

#14 Out-of-Home Marketing 101

Don Williams and Adam Pierce on Talk Experiential

Don Williams and Adam Pierce are our guests on the 13th episode of Talk Experiential!

Don Winters and Adam Pierce are our guests on our 14th episode of Talk Experiential. Don started in the advertising business right out of college in publishing before making his way over to out-of-home and experiential marketing. Don and Adam co-founded EMG Media Inc. and run marketing campaigns for clients to help them get in front of their core, target audience. EMG Media Inc. has more than 20 exclusive media properties that break through the clutter of advertising.

Topics on Today’s Episode:
What is out-of-home marketing?
Where do out-of-home marketing campaigns appear?
How does a brand get their ROI from out-of-home marketing campaigns?

For more information on Encompass Media Group (EMG) visit their website. For more information on Don Winters or Adam Pierce, connect with them on LinkedIN.

#13 Event Sponsorship: How Brands Maximize Partnerships

John McGuire and Eric Slayman

John McGuire and Eric Slayman are our guests on the 13th episode of Talk Experiential!

John McGuire and Eric Slayman are our guests on our 13th episode of Talk Experiential. Both have worked extensively in the experiential marketing and event management industry with special expertise in event sponsorship. We dive into event sponsorship in today’s episode and talk about the different ways that brands can enhance the guest’s experience with the brand experience kind of “baked into” that exceptional guest experience.

Topics on Today’s Episode:

How do brands begin when they want to sponsor an event?
How do brands really maximize their partnerships with other brands?
How do brands maximize their dollars and spending at events?

Highline creates and produces amazing experiences based on their founder’s vision, “to create experiences that are more impactful than the view atop Vail Mountain.” Highline is well known for their work with brands through event sponsorship. For more information on Eric, check out @ericslayman. For more information on Highline, visit Highline at http://gohighline.com/ or connect on social via @Go_Highline. 

#12 The Conversation That Can’t Be Had Anywhere Else with Fritz Heffinger

Fritz Heffinger on Talk Experiential

Fritz Heffinger is our guest on our twelfth episode of Talk Experiential!

He is the CEO and Co-Founder at OutCold, a full-service experiential agency that tells brand stories such as building pop-up shops in Airstreams. The goal is to give fun and energizing experiences that have an effect on people that cannot be matched in any other way, through any other form of marketing. Today we talked about the value of experiential marketing when it comes to connecting with consumers.

Topics on Today’s Episode:
When you have a conversation with a consumer, how far does the reach go? How does it compare to social media?
How does experiential marketing help you connect with consumers?
Why is the conversation such a valuable part of marketing?

For more information on Fritz, you can follow him on Instagram at @frritzz or connect with his company, OutCold, at www.outcold.com.

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