Chris Gartenmann joins us for our fourth episode!
Chris is the Head of New Business Development at PGXM, a boutique division of PG Exhibits. We sat down to discuss target markets, messaging, and brand strategy through the lens of experiential marketing.
Topics on today’s episode:
How can you hit specific target markets for your brand during an experiential marketing campaign?
What are the steps required to create a specific strategy for targeting through a campaign?
How do you convey the message and the story behind your brand during an activation?
For more information on Chris, check out PGXM at: www.pg-xm.com/