Michael Bleu is our first guest on Talk Experiential!
Michael walks us through brand tour routing. He has over a decade of experience in experiential marketing and has produced mobile tours, pop-up events, and guerilla activations in nearly every major US market. Michael is the founder & CEO of Events Locker, an event producing company that helps brands with their customized vendor and sponsor management platform.
Topics on Today’s Episode:
What is tour routing? Why do it?
How do you pick the right event for your brand?
What are the red flags to avoid?
How do you determine the right mix of guerilla, event, and lifestyle intercept activations?